Social Media Nuggets : FACEBOOK

Refer To Facebook Help Section to Smoothly Run Your Ad Campaign

Before running a Facebook advertising campaign, you must refer to Facebook's help section to gather information on what is accepted and what's not. Along with the normal Facebook how-to and troubleshooting tips, the help section also provides you with some valuable information on launching an advertisement campaign on Facebook. If you are exploring the available option to promote your products, services and business activities before millions of regular Facebook users, you can easily gather the relevant information from the help section. In addition to the generic details of how to start a Facebook advertisement campaign, you can further collect information about the cost of campaigns and some of the best practices implemented by other advertisers and online business owner.

Cost of Advertising Campaign

The Facebook help section provides you information on the two basic advertising models available to promote your business. You have options to choose from Cost Per Click (CPC) or Cost Per Thousand Impressions (CPM) models. When you choose CPC model, you have to mention the specific amount you can pay per a single click on the displayed ads. At the same time, CPM model allows you to determine the amount you can afford to pay for every 1000 impressions or views of your ads. Based on your advertisement budget, you can choose the relevant advertising model by evaluating their cost and benefits.

Design and Content of Your Ads

You can even refer to Facebook help section to find tips to design your ads in an impressive manner. Facebook has made it mandatory to design your ads by including an image. Further, you need to incorporate relevant keywords in both title and text of your ads. Your ads also need to be designed in a simple and professional manner to hold the attention of Facebook users and convince them to click on it. If you are new to social networking ads, you can always refer to ads best practices section to find some useful tips on the overall designs and content of your Facebook ads.


Top Most Questions

01. Why does my News Feed look different? Facebook is rolling out a new design based on feedback we’ve gotten. We’ve taken elements people like, including larger stories and a new font, and brought them to the updated design. You can no longer switch the look of your News Feed. Soon everyone on Facebook will have the same News Feed design. read more
02. When I post something, how do I choose who can see it? You'll find an audience selector tool most places you share status updates, photos and other stuff. Just click the tool and select who you want to share something with. read more
03. How do I reset my password? If you're logged out of your account and you can't remember your password: You can request a new password by clicking the Forgot your password? link on the Facebook login page. We'll send you an email with a link to reset your password. read more
04. When I share my movie, who will see it? When you share your movie, use the dropdown audience selector to chose who you share it with. People who are in the audience you chose (ex: friends, public) will be able to see your movie. read more
05. How are Pages different from personal Timelines? Each person who signs up for Facebook has one account with login information. Each account can have a personal Timeline and manage multiple Pages. read more

What's New on Facebook

We're always working on building new features and improving existing ones. Here's where you can learn about all of our changes. Read More

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