Social Media Nuggets : PINTEREST

A Visual Discovery Tool For Different Projects & Ideas

Pinterest is a visual discovery tool that people use to collect ideas for their different projects and interests. People create and share collections (called “boards”) of visual bookmarks (called “Pins”) that they use to do things like plan trips and projects, organize events or save articles and recipes. The site was founded by Ben Silbermann, Paul Sciarra and Evan Sharp. It is managed by Cold Brew Labs and funded by a small group of entrepreneurs and investors. Pinterest users can upload, save, sort and manage images, known as pins, and other media content (e.g. videos and gifs) through collections known as pinboards. Pinterest acts as a personalized media platform, whereby users' content and the content of others can be browsed on the main page. Users can then save individual pins to one of their own boards using the "Pin It" button, with Pinboards typically organized by a central topic or theme. Content can also be found outside of Pinterest and similarly uploaded to a board via the "Pin It" button which can be downloaded to the bookmark bar on a web browser, or be implemented by a webmaster directly on the website. They also have the option of sending a pin to other Pinterest users and/or email accounts through the "Send" button.

Business pages

Pinterest also allows businesses to create pages aimed at promoting their businesses online. Such pages can serve as a "virtual storefront". In one case study of a fashion website, users visiting from Pinterest spent $180 compared with $85 spent from users coming from Facebook. These users spent less time on the company's website, choosing instead to browse from the company's pinboard. Further brand studies have continued to show Pinterest is more effective at driving sales than other forms of social media. In 2013, Pinterest introduced a new tool called 'Rich Pins', to enhance the customer experience when browsing through pins made by companies. Business pages can include prices of products, ratings of movies or ingredients for recipes.

Growth

For January 2012, comScore reported the site had 11.7 million unique U.S. visitors, making it the fastest site ever to break through the 10 million unique visitor mark. comScore recorded a unique users moving average growth of 85% from mid-January to mid-February and a 17% growth from mid-February to mid-March. Much of the service's early user base consisted of infrequent contributors. The site's user growth, which slowed in March 2012, could pick up as the site's user base solidifies around dedicated users according to a comScore representative. In August 2012, Pinterest overtook competing micro-blogging site Tumblr for the first time in terms of unique monthly visitors, clocking in at just under 25 million. In February 2013, Reuters and ComScore stated that Pinterest had 48.7 million users globally. A study released in July 2013 by French social media agency Semiocast revealed the website had 70 million users worldwide. Pinterest will generate its first revenue this year, when it begins charging advertisers to promote their wares to the site's millions of hobbyists, vacation planners and do-it-yourselfers. Ads on the site could generate as much as $500 million in 2016, estimates Michael Pachter, an analyst at Wedbush Securities.

 

Top Most Questions

01. Browse help topics Everything in one place: all our help topics and articles. A simple overview: perfect if you’re new or want a refresh on the basics. read more
02. Still need help? Send us a note! Feel free to poke around these help topics to find just what you're looking for. Log in and we can help you better! read more
03. How do I reset my password? If you're logged out of your account and you can't remember your password: You can request a new password by clicking the Forgot your password? link on the Pinterest login page. We'll send you an email with a link to reset your password. read more
04. Add the Pin It button to your browser The Pin It button makes it easy to Pin things you find on the web—like a recipe from your favorite food blog or a photo from a travel site. You can get it from our Goodies page. read more

What's New on Pinterest

Pinterest is a visual discovery tool that you can use to find ideas for all your Pinterest. They used Pinterest to plan a dream trip. Join Pinterest to find (and save!) . Read More

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