Social Media Nuggets : TUMBLR

Tumblr A Microblogging Platform

Tumblr is a microblogging platform and social networking website founded by David Karp and owned by Yahoo! Inc. The service allows users to post multimedia and other content to a short-form blog. Users can follow other users' blogs, as well as make their blogs private. Much of the website's features are accessed from the "dashboard" interface, where the option to post content and posts of followed blogs appear.

History Of Tumblr

Development of Tumblr began in 2006 during a two-week gap between contracts at David Karp's software consulting company, Davidville (housed at Karp's former internship with producer/incubator Fred Seibert's Frederator Studios which was located a block from Tumblr's current headquarters). Karp had been interested in tumblelogs (short-form blogs) for some time and was waiting for one of the established blogging platforms to introduce their own tumblelogging platform. As no one had done so after a year of waiting, Karp and developer Marco Arment began working on their own tumblelogging platform. Tumblr was launched in February 2007 and within two weeks, the service had gained 75,000 users. Arment left the company in September 2010 to focus on Instapaper.]

In early June 2012, Tumblr featured its first major brand advertising campaign in conjunction with Adidas. Adidas launched an official soccer Tumblr blog and bought placements on the user dashboard. This launch was only two months after Tumblr announced it would be moving towards paid advertising on its site.

On May 20, 2013, it was announced that Yahoo! and Tumblr had reached an agreement for Yahoo! to acquire Tumblr for $1.1 billion in cash. Many of Tumblr's users were unhappy with the news, causing some to start a petition, achieving nearly 170,000 signatures. David Karp will remain CEO and the deal was finalized on June 20, 2013.

Blog management

Dashboard - The dashboard is the primary tool for the typical Tumblr user. It is a live feed of recent posts from blogs that they follow. Through the dashboard, users are able to comment, reblog, and like posts from other blogs that appear on their dashboard. The dashboard allows the user to upload text posts, images, video, quotes, or links to their blog with a click of a button displayed at the top of the dashboard. Users are also able to connect their blogs to their Twitter and Facebook accounts, so whenever they make a post, it will also be sent as a tweet and a status update.

Queue - Users are able to set up a schedule to delay posts that they make. They can spread their posts over several hours or even days.

Tags - For each post a user creates, they are able to help their audience find posts about certain topics by adding tags. If someone were to upload a picture to their blog and wanted their viewers to find pictures, they would add the tag #picture, and their viewers could use that word to search up posts with the tag #picture.

HTML editing - Tumblr allows users to edit their blog's theme HTML coding to control the appearance of their blog. Users are also able to use a custom domain name for their blog.

 

Top Most Questions

01. Receiving Emails from Tumblr When you sign up for an account, we send an email to the address you signed up with. It’s a spot check so we can make sure we have the correct address. This is especially important if you’ve enabled email notifications for your blogs. read more
02. How to Use Pages Pages are great for general content that you’d like to share with your users. Examples include About, Resume, and Contact. read more
03. Blog Management A primary blog is the first one you created when you signed up for Tumblr. It gives you full use of Tumblr’s social features, including Follow, Like, Reply, Ask, and Submit. You cannot, however, enable password protection for privacy or add multiple users to create and manage posts, which are features reserved for secondary blogs. read more
04. Account Management There is no way to reactivate a Tumblr account. Once your account is deleted, whether by you or someone else, all of the content from your blog(s) gets deleted as well. You can, however, sign up for a new account and try to claim the same blog URL on our registration page. Again, there is no way for us to restore a blog or any of the content from that blog. read more
05. How to Use Tags Tags make it easier for readers to find posts about a specific topic on your blog. e.g. Tag your photographs with photography or your trip posts with travel. read more

What's New on Tumblr

We're always working on building new features and improving existing ones. Here's where you can learn about all of our changes. Read More

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